Work that moved the numbers.
Most relevant first, not most recent. Each case study opens with an executive summary of what I did, who with, why it mattered, and what changed. Private work needs an access code. Ask me for one.
Reworking how a team builds, from the start of a replatform
Day 1 activation from 22% to 42%, paid retention from 69% to 80%.
In one year, Rev went from a transaction-based service to a SaaS product
Built the Schwab Assistant: a 27% average reduction in calls and chats.
Building the Schwab Assistant, from labs to launch
63% improvement in device provisioning: drop-off fell from 51.2% to 18.9%.
Fixing the first ten minutes of a smart home device
Earlier work and research
Sherri HillLead Product Designer · E-commerce & B2B2016–2018
Redesigned 2 internal sites, 2 external sites, an ERP system and 2 native mobile apps in two years, across B2B product design and international and domestic e-commerce. Built the UI toolkit and worked with in-house and offshore teams to implement it.
Moroch · McDonald's Burger ShowdownUX Designer, Digital Art Direction2015–2016
Led the McDonald's Burger Showdown, where people built and named the official McDonald's burger of Texas in a visual web experience: over 25,000 submissions, 200,000 votes and 9 billion earned media impressions, and a 3.0% sales increase at participating restaurants.
HomeAway (Vrbo)UX research2019
Research on trust in peer-to-peer short-term rental marketplaces for HomeAway's UX research leads, from literature review and competitive evaluation to surveys, interviews, usability testing and recommendations.
TxDOTUX research
A 3-month research engagement to help the Texas Department of Transportation reach Texans directly: web analytics, competitive analysis, SME interviews, surveys and a content strategy.
Yelp reviews × MLMachine learning study
Tested whether models could predict star ratings from review text. Sentiment and word-polarity features produced the lowest error, and the study showed how inconsistent reviews are.
SUAVSGraduate capstone
A research-backed look at fashion's environmental harm, paired with a business model for a sustainable apparel startup.