Kai Horan, Head of Product Strategy & Design. Behavior outlasts [every platform].
I'm Kai Horan, Head of Product Strategy & Design at Trimble. I lead teams that turn complex, high-stakes work into products people trust and keep using, and I make sure the designers on those teams leave better than they came.
Outcomes, not artifacts
Tap any number for the storyIn a world of raging uncertainty, I keep coming back to one answer. Even if we automate everything, people still need to say what they want, understand what is happening, and build habits that last. That is behavior design.
How that shapes the way I leadWork that moved the numbers.
Most relevant first. Each case study opens with an executive summary.
Reworking how a team builds, from the start of a replatform

Day 1 activation from 22% to 42%, paid retention from 69% to 80%.
In one year, Rev went from a transaction-based service to a SaaS product

Built the Schwab Assistant: a 27% average reduction in calls and chats.
Building the Schwab Assistant, from labs to launch

63% improvement in device provisioning: drop-off fell from 51.2% to 18.9%.
Fixing the first ten minutes of a smart home device
Two outcomes. One standard.
Outcomes everyone is stoked about.
The user, the business and the team. If only one of them is happy, it's a trade, not a win.
Leave better than you came.
More equipped for a long career: fluent in behavior design, cognitive science and visual communication, the fundamentals that don't expire.
From the people I've built with.
“She is a strategic, creative leader with high expectations for her team and herself, with corresponding results. We collaborated on an AI product at Schwab; Kai was instrumental in bringing the product from conception to market and expanding its footprint from the mobile app to desktop experience. As I was joining the team, she led the development of a conversational design system, bringing consistency to the product when conversational design was brand-new to the company. It quickly scaled the team's capabilities, shortening our design cycles to build new customer “intents,” resulting in the product being increasingly responsive to customer questions. Kai is smart, tenacious, and a talented designer herself, whose leadership and design skills will elevate the design footprint of any company she is a part of.”
“Kai is an extremely dedicated person that gives 100% to consistently hit her and her team's objectives/goals with quality and timelines to help Rev's products achieve their adoption and engagement goals. Typically, a design organization within a company of Rev's size would only have to design for one product/ICP. Rev is unique in the fact that it has four distinct products that serve multiple ICPs - each with specific design needs. Kai's creative vision has continued to set the standard for design excellence within Rev, and she continually pushes boundaries by putting our users at the center of her team's work. She has implemented many design industry best practices (ex: desk checks, user research testing, etc) to ensure that the designs of the product delight users and unlock usages. Due to the high demand for design, and a shortage of designers on staff, Kai has stepped up to be an individual contributor for some products/features in addition to leading design. Through her IC work she has demonstrated quality (UX & Design) and established a high bar for her team to follow.”
“She's a quick study, natural leader, and consistently uses data and behavioral science to understand and serve users better. Kai is strong in cross-team collaboration, connecting the dots and moving partners together toward one goal. Her ability to balance big picture ideas with tactical work allowed us to not lose sight of strategic long-term opportunities. She is fast on her feet, decisive, but ready to pivot as new insights or business needs change. I learned a lot from her and would gladly work with her again to riff on new ideas and to have that perceptive, knowledgeable, solid presence nearby.”
“It's rare to work with a design leader who's also a true artist, but Kai is exactly that. She has a deep understanding of what drives users and a knack for tackling tough problems with creativity and clarity. If you need someone you can trust to execute on difficult problems, Kai is the person you want.”
Building something people need to trust? Let's talk.
Open to conversations about product and design leadership and AI product strategy.