Kai Horan

SHNet_BG.jpg

Our Brief

Sherri Hill wants to re-design SherriHill.net, the online platform our retailers use that houses their account information.

User Research

To the right is the UX Value Proposition chart I created for the re-design. It lists out the main objectives as well as breaks down the current state of each and a potential UX technique that will aid in making a more informed improvement. At the bottom I included some Google Analytic insights in order to establish a quantitative bar to hopefully surpass. This method helps me organize the priorities and is a great tool for creating a product timeline.

Below the Value Proposition is a simple MVP Component List to map out what we had, what we need to add, and refer back to as we make the agile sprint schedule.  

 

 

SHNet_UXValueProposition.jpg
SHNet_TaskAnalysis.jpg
 

Our Conversations

A predominant part of the user research for this project is talking to a variety of size stores and figuring out the best way to approach the deliverables. We service a range of retailers from giants like PromGirl.com to small local shops in rural towns. The needs from one store to the next can be vastly different as well as how accustomed the managers are with utilizing digital products. Every store is different so when researching we select sample stores from each level as well as interview our own sales associates whom have been working with most store owners for over 5 years.

After the initial interviews, I have followed up with a couple of the retailers walking through a couple sections of the prototype to get feedback as well as help them see how their input has improved the product to instill ownership over the tool and promote future research conversations. The visuals in these second round chats can range from full interactive prototypes to simple wireframes like you see to the left.

 

 

 Click here to view four Sherri Hill projects

Click here to view four Sherri Hill projects

 Click here to view the McDonald's Burger Showdown as well as McDonald’s social content

Click here to view the McDonald's Burger Showdown as well as McDonald’s social content

 Click here to view my work for AG Jeans

Click here to view my work for AG Jeans

 Click here to view the Cheddar's Scratch Kitchen mobile application

Click here to view the Cheddar's Scratch Kitchen mobile application

 Click here to view the Oasis Brands website

Click here to view the Oasis Brands website

 Click here to view the designs for a Campbell Modeling Agency microsite

Click here to view the designs for a Campbell Modeling Agency microsite