The domestic version of this site cane be found at SherriHill.com.
Our main task was to flush out a full e-commerce for our international markets and a scaled down version for our domestic. Getting this basic framework in place will allow us greater data acquisition as well as elevate the over-all brand presence on the site.
I wanted to clean up our web presence and communicate the light, playful energy the brand represents. Showing our modern take on formal events usually derived from the past, I compiled mono-stroked linear icons and utilized clean grays as well as the signature Sherri Hill pink. I also introduced a teal to set up the transition out of the black and white realm the site currently lives in.