McDonald's Burger Showdown Site
I was able to concept for and design the entire McDonald's Burger Showdown site. Below is the case study copy to further explain the promotion as well as provide tone. There were also 3 subsequent revisions of the site due to phases of the promotion. Here I display the build phase and the voting phase.
The site can be found HERE.
"In March of 2016, Moroch and McDonalds of Texas gave the friendly folks of the Lone Star State the opportunity to build their very own one-of-a-kind Texas Burger through the Burger Showdown Sweepstakes. We invited every Texan to “come and make it” and enter their Texas Burger for a chance to win $5,000 and see the winning burger served at all participating Texas McDonald’s. Now that the #BugerShowdown has come to an end, a winner has been named.
Only one could be crowned best in Texas and The Lone star Stack beat out all the rest! The artisan sandwich is made with classic Texas Toast, crinkle cut pickles, 2 quarter pound beef patties, white cheddar, Applewood-smoked bacon, American cheese, caramelized onions and sweet onion BBQ sauce. The specialty burger was handpicked by our five-star, taste-testing judges against some of the other front runners, such as the Lone Star Bronc, Dobletxmeet, The McSqually, and the Gourd."